Brand Compliance and Team Personality

In running the JMU Dukettes social media accounts, I have honed in on the unification of brand compliance and team personality. While each post should be a representation of the university, it should also be a representation of our team identity as prospective dancers are a large segment of our active followers. From Save the Dates to Meet The Team Monday segments, the page is curated with a careful eye that marries professionalism and playfulness. To check out more content, visit @jmudukettes on Instagram.